[2014 부산국제광고제/Grand Prix] Hakuhodo kettle의 'SUNTORY HIBIKI GLASS'

2014 부산국제광고제에서 그랑프리(Grand Prix)를 수상한 Hakuhodo kettle의 'SUNTORY HIBIKI GLASS' 입니다.

위스키 잔을 만지면 영상과 소리가 함께 표현된다?
HIBIKI GLASS는 일본의 유리 공예와 센서 기술을 접목해 세계 최초 인터랙티브 위스키 글래스를 만듭니다.
하모니 바에서 이 잔을 흔들거나, 만지거나, 마실 때마다 사계절의 소리와 영상을 체험할 수 있답니다.

위스키의 향과 맛에 따라 유리잔 각각에 계절에 맞는 인터렉티브한 영상을 표현한 'SUNTORY HIBIKI GLASS'

술의 맛과 향을 내세운 광고 아닌 유리잔에 센서 기술을 접목해 '세계 최초'를 이루어냈습니다.

직접 감상해 보세요~^^

 

Suntory Hibiki which means in "Harmony" is one of the best known blended whiskys in Japan. Suntory wants to share with the world Hibiki’s uniqueness and craftsmanship of Japanese blended whisky born from a fusion of tradition and innovations.

We created the world’s first interactive whisky glass made of innovative sensor technology incorporating traditional Japanese design. The invention of this brand new whisky glass, made of electric circuits reflecting the four seasons, is made in collaboration with traditional craftsmen and digital technologists. Interacting with the glass, by touching it, tilting, drinking, swirling the ice cubes creates unique seasonal experiences incorporating audio & visual effects. The glass affords people a new way of experiencing whisky with 5 senses.

The filmed experience was shown exclusively at selected bars and alcohol retailers. It was also shown on YouTube starting from April and created great interest and excitement. In response to public demand, Harmony Bar Experience events that serve whisky using the HIBIKI Glass are planned to be held all over Japan this autumn. We want to create culture of whisky that drinkers can utilize their 5 senses.

The invention of this brand new whisky glass technology made of electric circuits reflecting the four seasons is made in collaboration with traditional craftsmen and digital technologists. Interacting with the glass, by touching it, tilting, drinking, swirling the ice cubes creates unique seasonal experiences incorporating audio & visual effects. The glass allows people to experience whisky stimulating our sound & vision senses.

Brand_SUNTORY

Agency_HAKUHODO