[2016 Silver] 일러스트 작품 특집 - Deer, Polar Bear, Capuchin monkey

                                                                         

AD STARS 2016 Silver

환경오염에 경각심을 주다

Deer, Polar Bear, Capuchin monkey

                                                                         

오늘 소개할 작품은 환경 보전 단체의 홍보 캠페인인데요.

독특하고도 인상적인 일러스트로 사람들에게 각인된 작품들을 살펴보도록 하겠습니다.

 Print 부문 Silver 수상작 Deer

환경 단체인 로빈 우드는 30년 이상 자연 보호를 위해 노력해왔습니다.

캠페인의 초점은 숲, 열대 우림 및 기후였는데요.

 인쇄 캠페인을 통해 인식을 제고하고 기부금을 창출하고자 하였습니다. 

이를 위해 실제와 같은 일러스트레이션 스타일의 인쇄 광고를 개발하였는데요.

불법 벌목과 무분별한 개발로 인해, 사슴은 처음의 모티브에서 사라졌습니다.

우리가 자연을 파괴하면 생명을 파괴한다는 것을 보여준 것인데요.

사실적인 스타일, 3D 프레젠테이션 및 풍부한 정보는 숲 파괴의 다양한 원인을 강조하였습니다.

 Deer

Advertiser/Client | Robin Wood e.V

Brand | Robin Wood e.V

Company | Grabarz & Partner Werbeagentur GmbH

The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rainforests and climate. How can we raise awareness and generate donations through a print campaign? 

We developed a print advertisement with a photo-realistic illustration style, which dramatically demonstrates the consequences of the destruction of native forests for local wildlife. As a result of illegal logging and reckless overexploitation of nature, a deer is vanishing from our motif. If we destroy nature, we destroy life. The motif is presented in the same authentic way as the issue at hand. The photo-realistic illustration style, the 3D presentation and the wealth of information provided also highlight the various different causes of the destruction of forests. 

This motif impresses through its clear message, richness in detail and lifelike computer generated imagery. In no time at all, this image received thousands of likes and was shared just as often. Even other conservationist organizations such as Greenpeace International posted the image to their facebook page.

 Print 부문 Silver 수상작 Polar Bear

사슴에 이어 이번에는 북극곰을 형상화 한 일러스트레이션인데요.

이는 CO2 배출의 증가에 따른 결과를 보여주고 있습니다.

운송 및 석유, 그리고 가스 추출. 또한 자연의 무분별한 과잉 착취로 인해 북극곰이 사라져가는 모습을 표현하였습니다.

 Polar Bear

Advertiser/Client | Robin Wood e.V

Brand | Robin Wood e.V

Company | Grabarz & Partner Werbeagentur GmbH

The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rainforests and climate. How can we raise awareness and generate donations through a print campaign?

We developed a print advertisement with a photo-realistic illustration style, which dramatically

demonstrates the consequences of increased CO2 emissions for both the climate and the animal world. As a result of increased shipping and oil and gas extraction as well as the reckless overexploitation of nature, a polar bear is vanishing from our motif. If we destroy nature, we destroy life. The motif is presented in the same authentic way as the issue at hand. The photo-realistic illustration style, the 3D presentation and the wealth of information provided also highlight various different causes of increased CO2 emissions.

This motif impresses through its clear message, richness in detail and lifelike computer generated imagery. In no time at all, this image received thousands of likes and was shared just as often. Even other conservationist organizations such as Greenpeace International posted the image to their facebook page.

 Print 부문 Silver 수상작 Capuchin monkey

마지막은 원숭이가 사라져가는 모습을 보여주었는데요.

지역 야생 동물들을 위한 열대 우림 파괴의 결과를 형상화 하였습니다.

농경지 파괴와 자연 재해, 그리고 역시 무분별한 과잉 착취로 원숭이가 사라져가는데요.

작품들은 페이스북 등 SNS매체에서 많은 관심을 받았으며, 다른 환경 보호 단체들조차도 이미지를 공유하기까지 하였는데요.

마치 실제와 같은 이미지로 명확한 메세지를 인상적으로 전달한 작품들 이었습니다!

 Capuchin monkey

Advertiser/Client | Robin Wood e.V

Brand | Robin Wood e.V

Company | Grabarz & Partner Werbeagentur GmbH

The environmental organisation Robin Wood has been working hard to promote nature conservation for over 30 years. The focal points of the campaign are forests, rainforests and climate. How can we raise awareness and generate donations through a print campaign?

We developed a print advertisement with a photo-realistic illustration style, which dramatically

demonstrates the consequences of the destruction of rainforests for local wildlife. As a result of the destructive slash-and-burn clearance of plantations and reckless overexploitation of nature, a capuchin monkey is vanishing from our motif. If we destroy nature, we destroy life. The motif is presented in the same authentic way as the issue at hand. The photo-realistic illustration style, the 3D presentation and the wealth of information provided also highlight the various different causes of forest fires.

This motif impresses through its clear message, richness in detail and lifelike computer generated imagery. In no time at all, this image received thousands of likes and was shared just as often. Even other conservationist organizations such as Greenpeace International posted the image to their facebook page.